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Britney Brands
INC.....
Britney Spears™ is a brand name
every bit as marketable as Coca-Cola or Nike. If you look closely at the
fine print on any of the myriad of official Britney products, you'll see
a statement of the ownership of the merchandise's copyright by Britney
Brands, Inc.
The corporation seems to be
trying to keep a low profile, and has no website of its own, but it has
registered the domains britneyspears.com and officialbritney.com, both
of which are being used for "official" Britney sites with a www. in
front of the domain name.
Britney Brands seems to have
been quite successful in licensing the name, image, and sound of their
product client. Though there doesn't seem to be any centralized source
of information regarding the company, I managed to dig up the following
tidbits:
- Contracted with
itoymaker.com to produce interactive online Britney programming.
- "This production
demonstrates that by combining brand marketing and creative
applications of leading technology, iToymaker delivers winning
solutions both online and off. The Britney 3D trailer only scratches
the surface of what we're planning to do on behalf of Britney Spears."
-http://www.itoymaker.com/news2.html
- Granted video game maker
THQ exclusive rights to produce Britney games.
- "Britney's move into
interactive entertainment is a natural extension for the Britney
brand," stated Britney Spears Co-Manager Larry Rudolph, Rudolph &
Beer, LLC. "The explosive growth in the interactive category driven by
new gaming technologies means fans can look forward to an
ultra-realistic adventure through Britney's world."" -http://www.vgarena.com/news/news002.htm
- A major licensing coup
with Britney glasses.
- "The Shades of Britney
eyewear feature the Britney Spears fairy tattoo logo and/or Britney's
signature. There are two different lines of Shades of Britney eyewear,
a mass merchant that retails for $20 and $16 and an optical store
line." -http://www.shadesofbritney.com/
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