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Endorsements
PEPSI:
Pepsi lands Britney Spears for
advertising campaign
In early 2001, Spears signed a
multi-million dollar promotional deal with
Pepsi
that included television commercials, point-of-purchase promotions, and
Internet ties between Spears and the company. Britney Spears has earned
over US$370 million from her many, multi-million dollar advertisement and
endorsement deals all around the World..
Britney Chooses Pepsi
Britney Spears inked a global
sponsorship and advertising agreement with Pepsi on February 6th. Though
the terms of the deal have not been disclosed, it is reported to be worth
tens of millions of dollars.
Spears has agreed to star in a series of
television commercials for Pepsi, the first of which will debut on March
27th during the broadcasting of the Academy Awards. The deal will also
include point-of-purchase promotions and Internet ties between Spears' and
Pepsi's respective Web sites. Pepsi also threw in a Pepsi vending machine
for Spears' game room in her new home. Spears' television spots will
continue the "Joy of Cola" theme which debuted last year and continued at
this year's Super Bowl, with ads featuring former Senator Bob Dole and
world chess champion Gary Kasparov.
Spears travelled to the Pepsi
headquarters in Purchase, New York, on Tuesday and spoke to employees and
their families, while cradling a Pepsi can in her hand. "I'm so happy to
be here today with all off you. It's such an honor," she said. The
agreement was struck despite the fact that the nineteen-year-old pop
sensation appears to be a Coke drinker. According to the singer's contract
rider for her recently completed 2000 tour, as posted on The Smoking Gun
Web site (www.smokinggun.com), Spears requested a six pack of
Coke as her backstage cola of choice.
JAAN UHELSZKI
(February 8, 2001
Fragrances
Britney officially took the #1 spot for
having the biggest selling celebrity perfumes, raking in an estimated $84
million dollars. Britney competed against superstars like Jennifer Lopez,
P. Diddy, Paris Hilton, and Hilary Duff.
| Year |
Fragrance |
Information |
| 2004 |
Curious |
Release date:
September 2004
- Number one fragrance of 2004
- Honored Best Woman's Fragrance in 2005
Tagline:
"Do you dare?" |
| 2005 |
Fantasy |
Release date: September
15, 2005
Tagline: "Everybody has one." |
| 2006 |
Curious: In Control |
Release date: April 16,
2006
Tagline: "Are you?" |
| 2006 |
Midnight Fantasy |
Release date: December
2006
Tagline: "Magic Begins at Midnight" |
| 2007 |
Believe |
Release date: September
24, 2007
Tagline: "The greatest freedom is to believe in yourself" |
| 2008 |
Curious Heart |
Release date: January
2008 |
|
Books:
Heart
to Heart
Britney Spears'
Heart-to-Heart
is a 2000
book written by
pop music
singer
Britney Spears and
her mother,
Lynne Spears. It is
mainly based around Spears' rise to fame, her background, family and what
she feels is important. It also features never-before-seen photos, dozens
of stories and recollections from Spears herself about her performances,
appearances at awards shows and more.
It was a best-seller in 2000 being part
of New York Time's best-sellers list for several weeks.
A Mother's Gift
A Mother's Gift
is a
2001
novel by
pop music
singer
Britney Spears and
her mother,
Lynne Spears. It is
their second book together, following 2000's
Britney Spears' Heart-to-Heart.
The story is about a 14-year-old girl named Holly Faye Lovell from a tiny,
rural town called Biscay in the
U.S. state of
Mississippi. She
gets accepted as a scholarship student into the exclusive Haverty School
of Performing Arts, and the story revolves around Holly's life in Haverty,
wherein she's the poorest student, and her relationship with her mother,
Wanda.
Adaptation
The book was later made into an
ABC Family
television movie
called
Brave New Girl.
However, the plot was drastically changed.
Stages
Stages
is a
book written by
Britney Spears and
a
DVD about her tour,
Dream Within a Dream Tour.
It is an oversized book with high quality pictures of the pop star on
stage performing and backstage. The book was released in 2002.
The book came bundled with a DVD which
shows her 3 days in
Mexico.
The documentary type film shows her arrival on Mexico, to a press
conference where she is booed for not wanting to talk about her personal
life to her last concert where she cancelled early due to bad weather. |
Toys/games
Dolls
The
Britney Spears Doll
is a
doll made in the
likeness of pop singer superstar
Britney Spears. It
is one of the most popular celebrities dolls made.
In 1999,
Play Along Toys
released the
Britney Spears Doll.
It was the first product ever released by this toy company. The doll
featured
Britney Spears with
different outfits, make-up and hairstyles from her concerts, appearances,
photo shoots and music videos.
Yaboom Toys also
made a singing Britney Spears doll that would "sing' when you pressed a
button on her belly. A porcelain doll was also made, as well as miniature
dolls.
The doll quickly became one of the
hottest toys of the year and holiday season. Millions of the dolls were
sold and they were the first and biggest selling toy for Play Alongs Toys.
The doll was popular due to the fact they were released at the peak of
Britney's fame. The doll line went on to break all records for sales of an
individual personality doll.
Video Game
Britney's Dance Beat
Britney's Dance Beat
is a one or two player
music video game
featuring songs and video appearances by
Britney Spears.
The story is that players must pass "auditions" to tour as Britney's
dancers. The Game's engine is based on Enix's Dance Summit 2000, the third
Bust a Groove/Move game.
Game play involves pressing buttons in
time with music. Symbols for buttons are arranged in a circle, resembling
a clock dial. A pointer sweeps around the dial, indicating when to press
each button.
The game contains five songs: "...Baby
One More Time", "Oops!...
I Did It Again", "Stronger",
"Overprotected"
and "I'm
a Slave 4 U". Successful
play is rewarded with "backstage passes" which unlocks features such as
backstage video footage of Britney.
There's also a video vault. When you
complete auditions you get backstage passes to unlock 360 immersive videos
and behind the scenes footage.
The game also includes various remixes
during behind the scenes footage, menus, and credits. It also has photo
shoots during credits.
A game by the same name was released for
the
Game Boy Advance
and
PC.
Cell Phone Game
A cell phone game created by Qplaze-RME
and Sony BMG titled
"Adventures of Britney Spears"
was announced in December 2005 but was never released.
Images
and video footage of the game were released along with the game's press
release. |
